Jovovich Hawk, Spring 2007
Milla Jovovich and Carmen Hawk are design partners who definitely take stock in folksy fashion elements, perhaps because this is an era that really inspires their work.
One such trend is the "hipster" trend that is abundant in my neck of the city, The Mission district. Other cities that have embraced this look and way of living is Williamsburg in Brooklyn, NYC and Silverlake in Los Angeles, CA. Hipsters embody a mindset that is somewhere between bohemians and beatniks-this intellectual-above-consumerism-artistic vibe, where clothes come from vintage shops and bargain bins and mindsets are derived from underground art, music, and film. This is the hipster crowd of 2009, very much still "indie" as a backlash to corporations and consumption. Many hipster staples include retro and folksy dresses, skinny pants, headpieces (hats, headbands), quirk of all thrift store nature, fixed gear bicycles, unique sunglasses, secretary purses, bow-ties, shaggy haircuts, bangs, etc.
hipster on the streets
Jenny Lewis featured on Paper Magazine Online, 5.4.09
Lewis is a singer/songwriter/hipster currently thriving in Los Angeles. She has influenced many a fan with her retro inspired sundresses, her famous hotpants during the "Under the Blacklight" tour, her quirky sunglasses, and general innovative attire.