Monday, May 4, 2009

Current street trends abound that have yet to make it into the fashion history books, but surely inspire the runway.

With the influx of a return to naturalism, a rise in the popularity of modern folk music (singers such as Joanna Newsom, Devendra Banhart, Marissa Nadler), and a general nostalgic feeling in the air, it is no wonder folk is making a comeback, in a very modern way.

on the streets

Marissa Nadler, photo from American Jewish Life Magazine, Feb/Mar 2008 issue
 modern folk artist influencing fashion

on the runways

Jovovich Hawk Spring 2007

Jovovich Hawk, Spring 2007

Milla Jovovich and Carmen Hawk are design partners who definitely take stock in folksy fashion elements, perhaps because this is an era that really inspires their work. 


One such trend is the "hipster" trend that is abundant in my neck of the city, The Mission district. Other cities that have embraced this look and way of living is Williamsburg in Brooklyn, NYC and Silverlake in Los Angeles, CA. Hipsters embody a mindset that is somewhere between bohemians and beatniks-this intellectual-above-consumerism-artistic vibe, where clothes come from vintage shops and bargain bins and mindsets are derived from underground art, music, and film. This is the hipster crowd of 2009, very much still "indie" as a backlash to corporations and consumption. Many hipster staples include retro and folksy dresses, skinny pants, headpieces (hats, headbands), quirk of all thrift store nature, fixed gear bicycles, unique sunglasses, secretary purses, bow-ties, shaggy haircuts, bangs, etc. 

hipster on the streets

hipster myspace muses taken from "whowhatweardaily" April, 2009

Jenny Lewis featured on Paper Magazine Online, 5.4.09

Lewis is a singer/songwriter/hipster currently thriving in Los Angeles. She has influenced many a fan with her retro inspired sundresses, her famous hotpants during the "Under the Blacklight" tour, her quirky sunglasses, and general innovative attire.

hipster on the runway

Alexander Wang, Fall 2008 ready-to-wear

hipster bridging the gap

Zooey Deschanel for Oliver Peoples, publicity ad 2009

Deschanel was tapped by Peoples to create a line of quirky sunglasses, (clearly appealing to her hipster persona and influence amongst fellow hipsters/followers) for their Spring/Summer 2009 campaign. Check out website here, where they even have a short film by Autumn De Wilde (hipster photographer extraordinaire), starring Zooey and Matt Costa,  as well as information about the three. That's branching out for Oliver Peoples.

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